While ai and automation are often used interchangeably, they are two completely different concepts. While automation focuses on reducing the taxing workload of specific tasks while artificial intelligence is more concerned with changing and optimizing work to maximize results.
The tools are different in their scope of work and the way they accomplish it. Automation employs simple rules to execute tasks, such as moving emails into designated folders that are based on certain criteria (or using a formula in excel). This is usually accomplished with preprogrammed software. It is commonplace for routine business tasks like running test scripts or generating reports.
AI technologies on the other hand, use sophisticated neuro-like pathways to connect data points and learn from them in a manner similar to the way humans do. Consider Boston Dynamics’ robot Spot. It uses the data it receives from its environment to constantly improve itself. This is why it’s different from traditional automation and the impact it has on workers will likely be more disruptive in the future.
AI can help businesses operate more efficiently and faster, while also eliminating human mistakes. Its ability to recognize patterns and self-optimize allows it to perform monotonous and repetitive tasks that employees aren’t trained for and allows them to concentrate on more strategic and value-added work. This is what drives the huge productivity gains that are observed in multifamily leasing today with more time focused on core tasks and providing better customer service.
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