Just like the COO/exec vice president of Sony Latin Iberia, Maria Fernandez the most powerful people in Latin audio. She just works the brand new working and you will monetary regions of the fresh new largest Latin tunes providers but is along with a musician and you may government-pass exec just who manages their particular several departments which have a famously empathetic build.
Recently, Fernandez’s tasks are at the forefront, while the RIAA Honors, that is remembering Latin sounds in 2010, established it absolutely was recognizing their own since the industry administrator of the season for 2023. Fernandez was feted throughout the a ceremony into the Washington, D.C., into the Tuesday (Sept. 19) near to Gloria Estefan (Icon), Emilio Estefan (industry trailblazer), Sebastian Yatra (singer of the year) and you will agencies Veronica Escobar and you may Maria Elvira Salazar (policymakers of the season).
Maria Fernandez, EVP/COO off Sony Music Latin Iberia on the ‘Latin Hitmaker’ Podcast
A native out-of Venezuela just who already been their particular industry for the mass media, Fernandez is actually a fund whiz just who entered Sony once the CFO and you can rose to the rank out-of COO 5 years before. Their part stretched when you look at the pandemic whenever she generated coaching and you can training more youthful managers a main part of their own work and you may good personal purpose. She today oversees this new strategic method of the organization as well as of its various other functions, including funds, someone feel, tech and you can acquisitions, that’s continuously involved in large musician business. And you may before the RIAA Remembers, Fernandez are Billboard’s Government of Few days.
Here, Fernandez covers their finance records, their particular part because a coach in her community and also the condition regarding Latin music global. “It’s another ever if you can reveal that Latin songs isn’t just one genre, therefore the fact that we have unbelievable artisans symbolizing each one of these of them genres and you can seeing that into around the globe charts is extremely fulfilling.”
In my opinion I provide the greater strategic, monetary and you may functional parts the latest knowledge of artists’ needs hence exactly how we is also plan out ourselves to provide those requires during the that which you that people create. By way of example, an artist should manage a far more expensive clips as the he’s got a creative vision. Out of a solely financial view, you might not pick a profit out of one to financing while the streaming of one’s videos would not compensate for the level of funding. But if you understand why that is necessary for the new singer and just how it matches on the entire strategy, not simply do you really comprehend the reasoning out of what you need to do, you could sell it.
Typically, the fresh new financial category ‘s the party one to says zero so you’re able to what you. As there are a struggle within imaginative and you can economic communities. One thing our company is trying to create about try build sure both sides learn each other people’s need. By the way, you could state the same thing when we’re talking about employees because root of the values within part is actually that individuals enjoys several rosters: musicians and you will personnel, therefore we need to use care of both. You would like superstar teams and you will professionals to handle celeb https://kissbrides.com/no/indiske-kvinner/ designers.
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I think you are uncommon for the reason that your works commonly and personally that have managers. I cannot show how frequently an employer has told me personally, “I’m ending up in Maria Fernandez now.” What goes on in the event your shared means try not to line-up?
We work at a good amount of professionals and possibly there is a good logic as to why a manager requires things because of their musician, but that want doesn’t necessarily fall into line with these needs for the reason that minute. But it is always [about] how to make sure we realize both regardless of if we have been never likely to be on the same web page. To me, it will be the chatting. The way i notice it, we are right here so you can serve. We are here and work out something easier, [even] together with the constraints i have inside an agency and you will and then make yes i follow procedure.
