As COO/executive vp away from Sony Latin Iberia, Maria Fernandez the most powerful members of Latin musical. She not merely operates the new functional and you can financial aspects of the fresh new prominent Latin sounds team it is together with an artist and you may government-give administrator exactly who oversees their particular multiple divisions that have a famously empathetic build.
Recently, Fernandez’s job is at the forefront, just like the RIAA Honors, that’s celebrating Latin audio this season, announced it had been recognizing their unique since world exec of the season having 2023. Fernandez is feted through the a ceremony within the Washington, D.C., towards the Monday (Sept. 19) alongside Gloria Estefan (Icon), Emilio Estefan (globe trailblazer), Sebastian Yatra (musician of the season) and you will agencies Veronica Escobar and Maria Elvira Salazar (policymakers of the year).
Maria Fernandez, EVP/COO away from Sony Tunes Latin Iberia on ‘Latin Hitmaker’ Podcast
A native out-of Venezuela exactly who become their own industry within the news, Fernandez try a money whiz just who inserted Sony since the CFO and you will flower on the review regarding COO five years before. Their own character extended for the pandemic whenever she produced coaching and degree young professionals a central part of their particular occupations and an effective personal purpose. She today manages the proper approach of team and all sorts of of its other operations, and money, some body experience, technical and you may purchases, which can be frequently in large artist profit. And ahead of the RIAA Honors, Fernandez try Billboard’s Executive of the Month.
Here, Fernandez covers their unique funds records, their own part just like the a teacher in her people and the county of Latin songs worldwide. “It is the Beste pickup -linjen for gutta second at this moment if you’re able to demonstrate that Latin sounds isn’t just that genre, additionally the simple fact that we have unbelievable artisans representing each one of these ones styles and you may since toward global maps is extremely rewarding.”
In my opinion We provide more strategic, economic and you may working areas the fresh new comprehension of artists’ requires which how exactly we normally plan out our selves to incorporate those people means inside everything you that individuals carry out. For-instance, a musician should carry out a expensive video clips once the he has a creative sight. Regarding a purely financial perspective, you’ll not see income away from one to money while the streaming of clips wouldn’t make up for the amount of money. But when you understand this that is essential the latest singer and how it suits towards the entire approach, just are you willing to comprehend the reasoning out of what you want accomplish, but you can sell.
Historically, the latest financial category ‘s the people you to states zero to help you everything you. As there are difficult within creative and you may monetary teams. Some thing we have been seeking to manage more and more are make sure both parties understand for each and every other’s needs. By the way, you can state the exact same thing whenever we are these are staff while the root of the opinions inside our part is that we enjoys a couple rosters: musicians and artists and group, therefore we need to use proper care of both of them. You desire celeb personnel and you may professionals to manage celeb artisans.
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I think you might be strange because you functions have a tendency to and you can myself that have managers. I can not show how frequently a manager features told me, “I am ending up in Maria Fernandez today.” What will happen in the event the shared needs usually do not line up?
We work on enough managers and maybe there can be an effective logic why a manager need things because of their musician, however, that require doesn’t necessarily make with the help of our means for the reason that time. But it’s usually [about] how to make yes we all know one another even in the event the audience is never will be for a passing fancy web page. To me, this is the chatting. How i find it, the audience is here so you can suffice. Our company is here to make some thing easier, [even] utilizing the limitations i’ve when you look at the a firm and you may and work out sure we pursue techniques.
